How to Give an
Unforgettable Presentation(Failure is not an option)
“When reading your correspondence the reader must say “Wow” in the first third of the page”
“When listening to your presentation the listener must say “Wow” within the first 3 minutes”
Most of us are not naturally gifted speakers and need some assistance to make an impact. The following will make your presentation unforgettable-
Super
prepare for an important presentation, particularly rehearse your opening so it
comes out strong & clear
Sometimes
some comment on why you are qualified to talk on this topic is appropriate
At the
beginning tell them what you are going to do and how you will do it.
Research
the topic thoroughly
Throw in
a bit of humour
Have an
interesting anecdote that touches the emotions of my audience. The following is
something that got me a lot of applause with a Canadian audience on a talk
about safety
$ 100 note
Hold up
an Australian $ 100 note(worth about $95 Canadian)
“Who
would like me to give you this $ 100 note?
Show of
hands
Crumple
it up
Who
would like me to give you this $ 100 note?
Show of
hands
Stand on
it and grind it into the ground
Who
would like me to give you this $ 100 note?
Show of
hands
That
right, it still has value despite what has been done to it and many people want
it
YOU are
like this $ 100 note, throughout your life trying to improve safety there will
be many people who put you down and try to grind you into the dirt
Remember
that YOU, like the $ 100 note still have value despite what others have tried
to do to you and many people will want you.”
Note The storey above is adaptable to
a wide range of situations with a bit of thought and adaptation
Know your audience, know their needs and fill
those needs
Have a
strong opening and conclusion
Make a
conscious effort to slow down your speech to slightly slower than normal
conversation
Use a
few Power-Points but not “Death by Power-Point”. Make the size of the font
readable down the back of the room. A lot of people get annoyed if you stand in
front of them and read out what they can easily see on the screen. A bit of
clip art and colour helps to liven up the power-points. Leave your power-points
on screen long enough to be read.
Try to
build in a range of activities for the participants that reinforce your message.
A controversial question for discussion is sometimes useful
Rehearse
your presentation sufficiently that you do not have to refer to your notes too
often, you thus maintain eye contact with your audience.
Make it
fun not hard work
Treat
your audience with respect
Do not
try to cram too much information into too short a time frame, people will
become overloaded & give up. Concentrate on the MUST KNOWS
Have
learning objectives and plan to meet those objectives
Avoid
lecture style presentations where you read from your notes unless the
presentation is very short, suggest a maximum of 5 minutes. Instead prepare
speakers notes ( big enough for you to read them in poor light) with key points
and talk to the key points, this will require a bit of rehearsal. Alternatively
use the key points on your power point presentation as your notes, pays to have
the hard copy notes as a back up just in case for a number of reasons that
could crop up when you rely on technology, you cannot use the power-points.
Sometimes
a “Where to from here” is appropriate at the end
If time
permits encourage questions
Always
pilot your presentation and react to comments
The idea
is for the audience to get lost in the topic, give them word pictures they can
relate to
Give
something of yourself eg. a personal storey, to build
rapport with the audience
Focus on
audience needs and use words appropriate to those needs
Always
identify the range of the audience and target your presentation appropriately
Identify
the purpose of the presentation and the one, single message you want to
transmit. Paint a picture to give the message
A good
approach is to make a point and then tell a storey about that point or tell a
storey to make a point. Indigenous people are good storey tellers and this is a
powerful technique.
Use
pauses and silence to emphasise points
Have
links between sections so audience can see where you are going
If you
have practical exercises that require participants to give feedback have a
roving microphone person.
Check
out the venue beforehand in case any adjustments to your presentation are
required.
Try to
get the audience close to you.
The Use of Humour
Laughter
is the best medicine!
Much is
written about the benefits of humour, you can look it up on the internet if you
like. I will not mention this here as I am sure you will have a good intuitive
idea of what I am talking about.
In the
days when I used to work in the mining industry I remember being in a meeting
in Rockhampton about a series of personal damage occurrences (“Accidents”) that
had occurred. Two representatives of the company that manufactured the
equipment involved were in attendance along with a number of industry Safety
Advisers. The manufacturer representatives would not acknowledge that the
design of their equipment was a factor and were spinning us their company line
about how safe their equipment was. Tempers progressively got more frayed and
we were getting nowhere. My workmate Terry Condon came out with a classic,
humorous one-liner that defused the tension and set the scene for meaningful
progress.
That was
the first time I have seen humour used in a meaningful way in business. I
watched Terry in action after this and noted his frequent effective use of
humour.
Humour
can be used effectively in formal and informal presentations and in general
interaction in business and non-business life.
Avoid
humour that focuses on religion, politics, race, class, sex, age, physical
appearance. To use any of these will run the risk of upsetting someone. I hear
you asking what the hell else is there that I can use? The only safe butt of
your humour is yourself! You can also use mythical people whose characteristics
you do not describe.
There
are joke books you can buy but storeys from daily life are more acceptable.
Be funny
early and often.
Introduce
the humour in the general flow of your conversation.
For a
major presentation rehearse and listen to yourself on a tape recorder.
Like
many things in life humour follows the 6 P rule-Prior Preparation Prevents
Piss-Poor Performance.
If
giving a major presentation have a small pilot first and respond to the
comments you receive.
Try to
use humour that relates to things others see as an annoyance.
Know
your audience and try to relate to them.
Quotations
from famous people are often sources of humour, you can search these on the
internet, Laurie Lawrence’s web-site has a lot of quotations.
Stretching
the truth is forgivable.
Do not
take yourself too seriously.
You can
use a storey to illustrate a point.
The
Readers Digest and t.v. comedy shows are good sources
of material. It also helps you to observe how the professionals use humour.
Poking
fun at the establishment may be an appropriate and inoffensive way of using
humour.
Appropriate
self-disclosure can be an effective way of enhancing communications and
interpersonal relationships. I was introduced to and practised appropriate
self-disclosure in a Psychology subject. You will find in a new relationship if
you reveal a little bit of you (provided it is appropriate)the other party will
reveal a little bit of them(provided it is appropriate), if you then reveal a
little bit more of you(provided it is appropriate) they will reveal a little
bit more of them (provided it is appropriate), and so the cycle goes on. This
is very simple, incredibly effective and I use it all the time to build
relationships. Of course if you really hang all your dirty washing out it will
probably stuff up the process.
Telling
a humorous storey about yourself can be a great way of starting the appropriate
self-disclosure process.
Being an
OHS professional I attend a number of safety conferences and courses, these are
inevitably dull, dry and boring affairs. It is a pity things are taken so
seriously! Perhaps the same thing happens in your speciality? If you are a
presenter who uses effective humour, presents well and has a relevant message
you will be invited back.